09/16/08
If
you liked what
you saw
and read?
Then please
drop me a line or e-mail me.
Thanks for Visiting!
Sincerely,
Russell E. Colton
Work
History
1997-Present
Webmaster/Creative Director;
Sparkles,
Cablevision
News 12, ClearVision Optical, Hi-Tech Photo, United Ventures, Kristoff Inc. and
Queens PennySaver. My position encompassed the total creative process, which
appears in direct mail, print or broadcast media, web designs and produces bold,
strategic and persuasive message in all media areas.
1991
-1997 Webmaster /Art Director-Accents Images
has
been designing and developing software for vertical market applications,
Including Autodesk. The team conceived, planned and executed the
development of the first product. “Accents
Textures and Backgrounds Collection” on CD-ROM.
A CD-ROM Desktop Collection dedicated exclusively to natural stones,
marbles and granites. The position
consisted of Project Planning and Management, layout and design for multi-media
applications, product updates, brochures and other applications.
1989-1991
Webmaster Art Director /Graphic Designer -Accents, were
designers and suppliers specializing in high-end residential commercial
interiors and exteriors. Supervision/training
of a staff of creative individuals. This
position consisted of; photography, typesetting, illustration and production
direction; developed concepts with clients’ goals included editorial layout,
direct marketing, multi-media and promotional materials.
EXPERIENCE
Computer
Experience/ Computer Guru
Website Designer / Skilled Graphic Designer /Creative Digital Artist;
Advanced
knowledge of HTML, CSS, and Action Script.
Proficiency in Adobe Photoshop, Image-Ready, MS Front Page, Java
Scripts and Dream-weaver.
Quark XPress, Microsoft Office Suite, Corel, Acrobat and image optimization software.
With over 25 years experience, I’m a technically savvy individual who manages,
consulting, developing and managing multiple web sites. I develop email marketing
campaigns. As well as logos for clients. PC proficiency, knock out design skills.
I have a strong grasp of graphic design principles. I'm well informed about website
"usability" and the basic principles of search engine optimization SEO
and how
this relates back to web design.
I’ll recommend improvements if necessary to web site
redesigns. Create new design prototypes. Perform maintenance and updates
to existing websites. Developing website enhancements, Site navigation, layouts
of content that are accessible and logical; add and modify html coding, html
design, html programming with META tags. I also create art for client promotions.
I research & evaluate competitors’ programs & strategies. My primary focus is on driving prospective clients to the companies firm’s websites, and to ultimately generate inquiries. Develop and implement comprehensive link building strategy. Knowledge of the major factors influencing keyword rankings.
Then I develop keyword and overall search strategy for
natural optimization. • Create and manage keyword campaigns on
Goggle, Yahoo, MSN & ASK
EDUCATION
1980 Nassau Community College Attended classes with a core focus in Computer graphics and Commercial art.